5 Easy Facts About Johnnie Walker Blue Label Ultra Described
5 Easy Facts About Johnnie Walker Blue Label Ultra Described
Blog Article
In our quest for that lightest bottle possible, we took our eyesight to a crew of qualified glassmakers. Exploring designs and glassblowing techniques to minimise glass utilization devoid of compromising durability.
The result saw glass currently being hand-blown right into a teardrop condition. For The 1st time during the brand’s background, the enduring sq. Johnnie Walker bottle has actually been reformed.
Diageo’s experimented with sustainable packaging right before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the tip in the spear for glass—specifically for corporations wishing to market in Europe.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has been made by adopting a check-and-learn design, creating and Discovering with out limitation and imagining what the way forward for lightweight luxury packaging could convey.
Our perfect blend of our people and brands is our magic, and in our inclusive and supportive culture, your opportunity to prosper is infinite.
This new, lightweight bottle is a detail of exquisite magnificence; but additional importantly, it demonstrates what is feasible In terms of lightweighting glass. We will continue implementing these learnings across our variety, taking extra progressive strides as we look to the future of Scotch.”
The end result is definitely an marketplace-initial that, and also achieving exquisite magnificence, showcases what luxurious, lighter-bodyweight, decreased-carbon bottles of the future could seem like. As Component of the Diageo Spirit of Development action prepare, Johnnie Walker aims to lessen the excess weight of glass Utilized in its packaging; an ambition that may be geared toward minimizing the level of carbon emissions related to packaging.3 Although the technological know-how isn't but accessible to start bottles of the excess weight at scale, completely, the expertise Johnnie Walker has garnered is now being applied to lightweighting tasks over the Diageo portfolio.
Johnnie Walker Blue Label Ultra may be the brand name’s lightest 70cl Scotch whisky glass bottle up to now and also to the top in the manufacturer’s knowledge and study, the planet’s lightest 70cl Scotch whisky glass bottle2 . The design requires bold strides and dares to experiment using a recognised paradigm of luxury.
With less than 888 bottles launched globally, each bottle is separately numbered and presented inside a luxurious collector’s situation.
Nonetheless, the technological know-how will click here not nonetheless exist to roll out the Ultra bottle completely. Diageo hopes this will alter, and it has already been granted a patent to continue enhancement.
Diageo has stated the “Earlier claimed ‘lightest pounds scotch whisky bottle’ was released by a UK retailer and weighed about 298 grams.”
Diageo has submitted filings to acquire its granted UK Patent No. GB2616831 B endorsed as licensable of suitable on the UKIPO patent sign-up, and fascinated events are invited to ask for a standard royalty cost-free, non-exclusive licence from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
“We’re most likely about 12 months from These 1st solutions hitting the marketplace due to the lightweighting software.”
Indeed—this collectible edition could be ordered online and shipped securely to your doorway with signature affirmation.
Liquid Gentle enveloped visitors within a mesmerizing interaction of sunshine and shadow, with shifting gentle passing as a result of glass types and projecting tasteful patterns onto white partitions.
Because the time of its founder, John Walker, people who blend its whiskies have pursued flavour and high quality over all else.